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The digital evolution of the TV industry is radically transforming the relationship between the television industry and its audience. Viewers are moving from passively absorbing entertainment to actively making decisions about what they watch, when they watch and how they watch it. They are now becoming customers of TV content and their expectations of service are higher than ever before.
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How can you turn this to your advantage, to build audience loyalty, foster trust and achieve success in a new and exciting area for broadcasting? |
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Broadcast’s unique event will provide a dynamic forum in which to discover the new opportunities that effective customer relationship management (CRM) can open up for broadcasters, production companies and audiences.
The following business-critical issues will be addressed:
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Your data – how to gather it, store it and use it to your maximum advantage
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Lessons from retail – how to reap the dividends of treating your viewers like customers by adopting techniques with proven rewards
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Learn how leading terrestrial broadcasters are using CRM
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Discover how TopUpTV and other subscription based models are ahead of the curve in cultivating good customer management
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The most relevant case studies in the industry today - from Channel 4 to Fremantle, learn how both broadcasters and production companies can benefit.
Attend Building Audience Loyalty and be among the first to unlock the unlimited potential of this radical approach that will drive your:
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Viewing figures |
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Scheduling |
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Programme launches |
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Advertising revenues |
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This forward-thinking
event is aimed at:
Strategy & Operations Directors
Commercial Development Directors
Marketing Directors
Digital Media Directors
Finance Directors
Research Directors at both
broadcasters and production
companies; Research Agencies
Media Analysts and anyone
passionate about engaging
audiences and building lasting
viewer relationships.
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